The third edition of Events Management has been published by Butterworth-Heinemann, written by Glenn A J Bowdin (UK Centre for Events Management, Leeds Metropolitan University), Johnny Allen (Australian Centre for Events Management, University of Technology in Sydney), William O'Toole (International Event Development Specialist, Sydney), Rob Harris (Australian Centre for Events Management at University of Technology in Sydney) and Ian McDonnell (University of Technology in Sydney). Events Management has been revised, expanded and updated to reflect developments and changes in priorities in the Events Management industry. Changes include new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. The book:
- Introduces the concepts of event planning and management
- Presents the study of events management within an academic environment
- Discusses the key components for staging an event, covering the whole process from creation to evaluation
- Examines the events industry within its broader business context, covering impacts and event tourism
- Provides an effective guide for producers of events
- Contains learning objectives and review questions to consolidate learning
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any problems they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximise learning, Events Management provides the reader with:
- A systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
- Fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
The book is available from here.
Reference:
Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011). Events Management, 3rd ed. Oxford, Butterworth-Heinemann.
Authors:
Glenn A J Bowdin, Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.
Johnny Allen, Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.
William O'Toole, International Events Development Specialist, Sydney, Australia.
Robert Harris, Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.
Ian McDonnell, Senior Lecturer at the University of Technology, Sydney, Australia.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
