Events & Festivals Research, UK Centre for Events Management

Edited by Professor Rhodri Thomas (UK Centre for Events Management), Managing Regional Tourism is the only book currently available which examines in depth the challenges and opportunities of managing regional tourism in advanced capitalist economies.

Emphasis is given to the following key areas of study:

• Tourism marketing
• Economic impact of tourism
• Sustainable tourism
• Social and cultural heritage
• 'Governance' - how tourism is organised

Yorkshire is ideal material for a case study of regional tourism. It encompasses declining seaside resorts, national parks, industrial heritage, iconic landmarks, aspirational cities seeking to reinvent themselves via tourism, world heritage sites and national museums. These characteristics are far from unique. In providing a detailed analysis of Yorkshire, the insights contained in this book will resonate with those seeking to understand regional tourism management more generally.

Professor C. Michael Hall, University of Canterbury, New Zealand:

"Good detailed regional analysis in one location can help shed light on problems and issues in other regions. YorkshireYorkshire situation can reveal larger stories in the tourism world. This book is therefore valuable reading not only for those examining tourism in Yorkshire, for whom it should be mandatory, but also those with a wider interest in tourism who seek to understand how tourism is embedded in broader issues of regional development, governance and planning" is an excellent place to start with such a study. The significance of the national parks, the importance of tourism as part of urban regeneration projects, as well as VFR and geneological tourism all highlight the way in which studies of the

Alain Dupeyras, Head of Tourism, Organisation for Economic Co-operation and Development (OECD), Paris:

“. . . the analysis provides a solid base for the development of an action plan in support of a sustainable and competitive tourism industry . . .”

Gary Verity, Chief Executive, Yorkshire Tourist Board

 ‘. . . it brings together contributions on a variety of themes, many of which are very topical . . . it is refreshing to find so many academics being prepared to work together – and in some cases to work with regional policy makers - to stimulate reflection in this way.’

For more information or to pre-order your copy now visit our website at www.greatnorthernbooks.co.uk or click here. 

Publishing Details:

Managing Regional Tourism: A Case Study of Yorkshire, UK edited by Rhodri Thomas, published by Great Northern Books. Paperback, 288 Pages, £29 or €40 ISBN 978-1-905080-58-8. To order call 01274 735056 or visit www.greatnorthernbooks.co.uk/

Written by K Douglas Hoffman (Colorado State University), John E.G. Bateson (SHL Group, plc), Dr Emma H. Wood (UK Centre for Events Management) and Dr Alexandra J. Kenyon (Centre for Hospitality & Retailing, Leeds Metropolitan University).  From the back cover: "This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Features include:

Available from Cengage.

Edited by Razaq Raj (UK Centre for Events Management) and Dr Nigel Morpeth (Centre for Tourism at Leeds Metropolitan University), with chapters contributions from members of the UK Centre for Events Management.  From the back cover:

"Religion and spirituality are common motivations for travel, with many major tourist destinations having developed largely as a result of their connections to sacred people, places and events. Describing practical applications, models and case studies, this book provides an insight into the management of religious tourism, covering both ancient sacred sites and emerging destinations. It fully explored the pressures on sacred spaces to become commercialised and festivalised areas, while still maintaining their religious and spiritual integrity. "

Available from here.

Reference: Raj, R., and Morpeth, N. (eds)(2007) Religious Tourism and Pilgrimage Management An International Perspective. Wallingford, CABI.