Our Events Seminar Series Details - Beyond the tourism benefits of business events
Seminar Series
Event
- Title:
- Beyond the tourism benefits of business events
- When:
- 07.12.2010 - 07.12.2010 09.30 h - 11.00 h
- Where:
- Bronte Hall G03, Headingley Campus - Leeds
- Category:
- Seminar Series
Description
Professor Leo Jago
The De Haan Institute, University of Nottingham and Co-Editor of International Journal of Event and Festival Management
Business events (formerly MICE) make a substantial contribution to the host economy. However, their value is usually assessed in terms of their tourism contribution achieved through the expenditure of delegates who come to the region to attend the event. This approach grossly underestimates their true contribution which is aligned to knowledge creation and dissemination. This presentation overviews some work that has been done to try and estimate the more holistic value of business events.
Venue
- Venue:
- Bronte Hall G03, Headingley Campus
- Street:
- G03 Bronte Hall, Headingley Campus
- ZIP:
- LS6 3QS
- City:
- Leeds
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Forthcoming Events
A Seminar Series event
on 22-02-2012 at 11:00
at Caedmon G05, Headingley Campus
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