People listen to, or consume music in many different places and in many different ways. There are various disciplines researching the consumption of music, each of which emphasises different issues and perspectives. For example, musicologists and ethnomusicologists focus on the role of music in society, rather than individuals’ listening behaviour. Marketers and consumer researchers have often treated music as a factor influencing consumer decision-making and consumers’ intentions to purchase other products. However, it is clear that there are many more ways of conceptualising music consumption. This seminar will evaluate the main areas of research that have been conducted on the consumption of music, with a particular focus on the marketing and consumer behaviour literature, and will outline some directions for future research.

Dr Gretchen Larsen

King's College, London