Events Management, 2nd edition

Events Management, 2nd edition Written by Glenn A J Bowdin (UK Centre for Events Management), Johnny Allen (University of Technology, Sydney), William O'Toole (University of Sydney), Rob Harris (University of Technology, Sydney) and Ian McDonnell (University of Technology, Sydney), Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book:

Introduces the concepts of event planning and management

Discusses the key components for staging an event, and covers the whole process from creation to evaluation

Examines the events industry within its broader business context

Provides an effective guide for producers of events

Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Carefully constructed to maximise learning, Events Management, 2nd edition provides the reader with:

A systematic guide to organizing successful events examining areas such as, staging, logistics, marketing, human resource management, control and budgeting, risk management, evaluation and reporting to offer a systematic guide to organizing a successful event

Fully revised and updated cutting edge material on strategic marketing, project management, event impacts, event tourism and environmental management

Last Updated on Thursday, 07 May 2009 15:02