Writen by Razaq Raj (UK Centre for Events Management), Paul Walters (Manchester Metropolitan University) and Tahir Rashid (Centre for Hospitality & Retailing, Leeds Metropolitan University), Events Management: An Integrated and Practical Approach guides readers through the practicalities of events management and acts as a resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book will enable you to be fully conversant with the application, theory, practicalities and value of events management essentials, including: equipment and design; planning; marketing and PR; terminology; legislation; finance and budgeting; technology; sponsorship; logistics; and, the role of events tourism. Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
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Reference: Raj, R., Walters, P. and Rashid, T. (2008) Events Management: An Integrated and Practical Approach. London, SAGE Publications Ltd
