Course Overview - PGCert/PGDip/MSc International Events Management

Internationalisation is a key to success for businesses that are born global or need to grow global to survive. In this context event managers need to prepare themselves to work in a worldwide environment and must acquire the knowledge and skills they need to meet the demands of a highly competitive industry; to work with people in diverse cultural contexts and to understand legal and political frameworks, risk management, protocols and strategic management across the globe.

This course will provide you with the knowledge and skills required to effectively and strategically operate on an international scale, promoting professional and personal development.

Managing events in a variety of contexts is increasingly complex. This programme is designed for those seeking to develop higher level skills and knowledge to meet a wide variety of challenges in events management on an international scale.

Course Content

This course will address the new challenges that event managers will face such as technological advances and the growth of the internet, plus the need to be more ethical when planning and implementing events and aware of the impacts that international events have on the host communities and environment.

Course Module: Strategic Management; Issues in the Event Industry; Impacts & Risks in Events Management; Operations & Quality Management; Strategic Financial Management; Business & Association Management; Option Module; Research Methods; Dissertation

Option Modules: International Strategic Human Resource Management International Strategic Marketing; Creative Thinking for the Event Professional; Fundraising & Sponsorship; International Professional Event Solutions; Managing International Festivals; Experiential Marketing, Communications & Behaviour; Innovative Communication Strategies for the Events Industry; Volunteer Management; Language

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