Location:                                      Bronte Hall Room 219, Headingley Campus, Leeds, LS6 3QW 

Dr Emma  Wood is Reader in Festivals and Event Marketing. Originally from a marketing and market research background Emma’s current research interests are in the areas of  event/experience marketing and evaluation of the impacts of community festivals. She has recently co-authored a book on Innovative Marketing Communication published by Elsevier and a European Edition of Hoffman and Bateson’s Services Marketing text, published by Cengage in 2009. Emma is Research Awards Coordinator for the Faculty and joint editor of the Journal of Policy Research in Tourism, Leisure and Events. She also chairs the Academy of Marketing special interest group in Events and Experiential Marketing and undertakes consultancy projects for local government and other bodies focusing on the evaluation of festivals and events.

Shoreditch Trust: A social  impact evaluation of the Shoreditch festival 2008  (with R Thomas)

Understanding festivals growth  (with R Thomas and P Gudgin)

Measuring the experience: evaluating the consumer behaviour outcomes of marketing events

The development of a model for experiential event evaluation (with Phoenix Research)

York and North Yorkshire festivals and Events: Evalauation toolkit (with Leila Jancovich)

Evaluation of the Yorkshire Cultural Olympiad (with Leila Jancovich)

Editor, Journal of Policy Research in Tourism, Leisure and Events

Editorial Board member: Tourism Today, Journal of Event Management Research

Reviewer for EuroCHRIE,  Journal of Sports Marketing,  <!--[endif]-->Journal of Entrepreneurship and Innovation

Chair of Event Marketing Special Interest Group within the Academy of <!--[endif]-->Marketing

Membership of Professional Bodies, Committees and Networks

Member of Chartered Institute of Marketing, Leisure Studies Association, Academy of Marketing, Local Authority Research and Intelligence Association

Wood, E.H (In press) The potential impact of community events: An evaluation framework. Event Management 

Wood, E.H. and Long P. (In Press). Great Yorkshire shows: Event tourism in Yorkshire. In Thomas, R (Ed) Managing Regional Tourism: A Case Study of Yorkshire, England.  Bradford: Great Northern Books.

Wood, E. H.and Thomas, R  (In press) Festivals and tourism in rural economies. In Jane Ali-McKnight, Martin Robertson, Fyall, A and Lakin A (Eds) International Perspectives on Festivals and Events.  Oxford: Butterworth- Heinemann.

Hoffman, D, Bateson, E G, Wood E H and Kenyon A.(2009) Services Marketing: 1st European Edition  Cengage (Thomson)

Kenyon, A., Wood, E.H. and Parsons, A. (2008). Exploring the Audience’s Role: A Decoding Model for the 21st Century. Journal of Advertising Research. Vol. 48, No. 2, June 2008, pp.276-286.

Masterman, G. and Wood, E.H. (2006) Innovative Marketing Communication: Strategies for the Events Industry. Elsevier: Oxford.

Wood, E.H. (2006) The internal predictors of business performance in small firms: A logistic regression analysis. Journal of Small Business and Enterprise Development. 13 (3) pp. 441-453

Wood, E. H. and Robinson L. S., Thomas, R.  (2006). Evaluating the social impacts of community and local government events: A practical overview of research methods and measurement tools.  Pp. 81-92 in Fleming, S. and Jordan, F. (eds.) Events and Festivals: Education, Impacts and Experiences. Eastbourne: Leisure Studies Association

Wood. E. H. and Syson, F. (2006).  Local Authority Arts Events and the South Asian Community: Unmet Needs.  Managing Leisure.  October, Vol.11. pp.245-258

Wood, E.H. and Thomas, R. (2006) Measuring cultural values: The case of residents' attitudes to the Saltaire Festival. Journal of Tourism Economics 12 (1) pp. 137-145

Recent Conference Presentations

Wood, E.H. (2006) Events, Experience and Exploitation. Invited Keynote Speaker. 1st Event Marketing Forum. South East European Marketing Week. May 20th-27th, Athens, Greece.

Syson F. and Wood E H (2006) Ethnically centred arts events: One size fits all? Academy of Marketing, London 3-6th July Annual Conference,

Bowdin, G., Thomas, R., Wood E.H. and Robinson, L., (2007) An investigation into the contribution of community festivals and events in Wales. Event Tourism: Enhancing Destinations and the Visitor Economy. Bournemouth University. January.

Masterman, G. and Wood, E.H (2007). Event sponsorship: Evaluate, integrate, evaluate. Academy of Marketing Annual Conference, Kingston University. July.

Masterman, G. and Wood, E.H  (2007). Event sponsorship: An integrated communications tool. Las Vegas Summit IV, June, University of Nevada, Las Vegas International Hospitality & Convention.

Wood, E.H. and Masterman, G. (2007) Event Marketing:  Experience and Exploitation. Extraordinary Experiences Conference: managing the consumer experience in hospitality, leisure, sport, tourism, retail and events , Sept 3rd and 4th, 2007, Bournemouth.

Long, P. and Wood, E.H. (2007). Researching Festivals Beyond Boundaries. Leeds Met Staff Development Festival, Sept 2007.

Wood, E.H. and Masterman, G (2008). Experiential marketing: Measuring an experience? 7th International Marketing Trends Congress. ESCP-EAP Venice January 17th – 19th 2008.

Coll, T and Wood, E.H. (2008) Contemporary tradition: Brand building in Yorkshire. Academy of Marketing, Robert Gordon University, Aberdeen July. Annual Conference: Reflective Marketing in a Material World.

Henderson, S. and Wood, E.H. (2008) Cayamo: A Journey through Song.. Academy of Marketing Annual Conference: Reflective Marketing in a Material World. Robert Gordon University, Aberdeen July.

Journal of Policy Research in Tourism, Leisure and Events

Academy of Marketing