|
Location: Bronte Hall Room 219, Headingley Campus, Leeds, LS6 3QW
Emma's current research interests are in the areas of experiential marketing, promotional events and the impacts of community festivals. She has co-authored a book on Innovative Marketing Communication published by Elsevier and a European Edition of Hoffman and Bateson’s Services Marketing text, published by Cengage in 2009. Emma is Research Awards Coordinator for the Leisure Subject Groups in the Faculty and joint editor of the Journal of Policy Research in Tourism, Leisure and Events. She also chairs the Academy of Marketing special interest group in Events and Experiential Marketing and undertakes consultancy projects for local government and other bodies focusing on the evaluation of festivals and events and social marketing though events.
Current Research Projects
Measuring the experience: evaluating the consumer behaviour outcomes of marketing events
The development of a model for experiential event evaluation (with 2CV Research)
Social marketing through community events
Local government use of events/festivals in an economic downturn
Social and cultural impacts of events
Marketing Plan for the Magic Loungeabout Festival (with Jackie Mulligan)
Previous research projects
Shoreditch Trust: A social impact evaluation of the Shoreditch festival 2008 (with R Thomas)
Evaluation process for the Yorkshire Cultural Olympiad (with Leila Jancovich)
York and North Yorkshire festivals and Events: Evaluation toolkit (with Leila Jancovich)
Economic impacts of rural events in Wales (2006). Leader plus (with R Thomas)
Economic and Social Impacts of Preston Mela (2004). Preston Borough Council (with R Thomas)
Feasibility Study for New IT Service (2003) for Avrio Ltd
Social impacts of the Saltaire Festival (2003) (with R Thomas)
Identification of Culture and Arts Events Needs of the Asian Community (2002), Arts and Culture Department, for Blackburn with Darwen Borough Council
Evaluation of Customer Satisfaction at Blackburn Mela (2002), for Event Department, Blackburn with Darwen Borough Council
Evaluation of Community Event Impacts (2001), for Marketing and Regeneration Department, Blackburn with Darwen Borough Council
Marketing section for British Waterways event management handbook (2004) (project directors – Julia Tum and Dave Ward, Leeds Metropolitan university)
External Research Roles
Editor, Journal of Policy Research in Tourism, Leisure and Events
Editorial Board member: Tourism Today, Journal of Event Management Research
Chair of Event Marketing Special Interest Group within the Academy of Marketing
Membership of Professional Bodies, Committees and Networks
Member of :
Chartered Institute of Marketing,
Leisure Studies Association,
Academy of Marketing,
Local Authority Research and Intelligence Association,
Association of Event Management Education
Recent Publications
Wood, E.H and Henderson, S (in press) Large cohort assessment: Depth, interaction and manageable marking. Marketing Intelligence and Planning.
Wood, E H.(2009)'Evaluating Event Marketing: Experience or Outcome?',Journal of Promotion Management,15:1,247 — 268
Wood, E.H. (2009) The Potential Impacts of Community Festivals: An evaluation framework. Event Management Vol. 12, pp. 1–17
Hoffman, D, Bateson, E G, Wood E H and Kenyon A.(2009) Services Marketing: 1st European Edition Cengage (Thomson)
Wood, E.H. and Long P. (2009). Great Yorkshire shows: Event tourism in Yorkshire. In Thomas, R (Ed) Managing Regional Tourism: A Case Study of Yorkshire, England. Bradford: Great Northern Books
Wood, E.H. and Thomas, R. (2008) Festivals and tourism in rural economies in Ali-Knight, J., Robertson, M., Fyall, A. and Ladkin, A. (Eds.) International Perspectives of Festivals and Events. Elsevier: Oxford
Kenyon, A., Wood, E.H. and Parsons, A. (2008). Exploring the Audience’s Role: A Decoding Model for the 21st Century. Journal of Advertising Research. Vol. 48, No. 2, June 2008, pp.276-286.
Masterman, G. and Wood, E.H. (2006) Innovative Marketing Communication: Strategies for the Events Industry. Elsevier: Oxford.
Wood, E.H. (2006) The internal predictors of business performance in small firms: A logistic regression analysis. Journal of Small Business and Enterprise Development. 13 (3) pp. 441-453
Wood, E. H. and Robinson L. S., Thomas, R. (2006). Evaluating the social impacts of community and local government events: A practical overview of research methods and measurement tools. Pp. 81-92 in Fleming, S. and Jordan, F. (eds.) Events and Festivals: Education, Impacts and Experiences. Eastbourne: Leisure Studies Association
Wood. E. H. and Syson, F. (2006). Local Authority Arts Events and the South Asian Community: Unmet Needs. Managing Leisure. October, Vol.11. pp.245-258
Wood, E.H. and Thomas, R. (2006) Measuring cultural values: The case of residents' attitudes to the Saltaire Festival. Journal of Tourism Economics 12 (1) pp. 137-145
Recent Conference Presentations
Wood, E.H. (2006) Events, Experience and Exploitation. Invited Keynote Speaker. 1st Event Marketing Forum. South East European Marketing Week. May 20th-27th, Athens, Greece.
Syson F. and Wood E H (2006) Ethnically centred arts events: One size fits all? Academy of Marketing, London 3-6th July Annual Conference,
Bowdin, G., Thomas, R., Wood E.H. and Robinson, L., (2007) An investigation into the contribution of community festivals and events in Wales. Event Tourism: Enhancing Destinations and the Visitor Economy. Bournemouth University. January.
Masterman, G. and Wood, E.H (2007). Event sponsorship: Evaluate, integrate, evaluate. Academy of Marketing Annual Conference, Kingston University. July.
Masterman, G. and Wood, E.H (2007). Event sponsorship: An integrated communications tool. Las Vegas Summit IV, June, University of Nevada, Las Vegas International Hospitality & Convention.
Wood, E.H. and Masterman, G. (2007) Event Marketing: Experience and Exploitation. Extraordinary Experiences Conference: managing the consumer experience in hospitality, leisure, sport, tourism, retail and events , Sept 3rd and 4th, 2007, Bournemouth.
Long, P. and Wood, E.H. (2007). Researching Festivals Beyond Boundaries. Leeds Met Staff Development Festival, Sept 2007.
Wood, E.H. and Masterman, G (2008). Experiential marketing: Measuring an experience? 7th International Marketing Trends Congress. ESCP-EAP Venice January 17th – 19th 2008.
Coll, T and Wood, E.H. (2008) Contemporary tradition: Brand building in Yorkshire. Academy of Marketing, Robert Gordon University, Aberdeen July. Annual Conference: Reflective Marketing in a Material World.
Henderson, S. and Wood, E.H. (2008) Cayamo: A Journey through Song.. Academy of Marketing Annual Conference: Reflective Marketing in a Material World. Robert Gordon University, Aberdeen July.
Henderson,S. and Wood, E.H. (2009) Dance To The Music: Fans and socialites in the festival audience. Academy of Marketing Annual Conference. Leeds, July 2009
Wood, E.H and Henderson, S. (2009). The needle and thread: Assessing large marketing cohorts online. Academy of Marketing Annual Conference. Leeds, July 2009
Wood, E.H., Smith, B. and Thomas, R. (2009) Linking community festivals to social change: Trial and tribulation. The Australian Centre for Event Management 5th International Event Management Research Conference. Gold Coast, Australia, July 2009.
Wood, E.H. (2010) Event Sustainability: The host community perspective. Invited speaker – European Cities Marketing, Turku, Finland. Feb 2010
Wood, E.H. and Kornilaki M (2010). Then and now: The changing landscape of local authority events. Global Events Congress. Leeds Metropolitan Univeristy, Leeds July 14th to 16th 2010.
Wood, E.H. (2010). This is how I feel, this is how I felt: Experience sampling at promotional events. Academy of Marketing Annual Conference Proceedings. Coventry, July 6th -9th 2010. (Best paper in track winner)
Web Links
Journal of Policy Research in Tourism, Leisure and Events
Academy of Marketing
|
