Events & Festivals Research, UK Centre for Events Management

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Home Our Team Director - Professor Rhodri THOMAS

Professor Rhodri Thomas

Personal Information:
Position: Director of Research Professor Rhodri Thomas
Phone: +44113 812 3462
Location: Bronte Hall Room 214, Headingley Campus, Leeds, LS6 3QW

Rhodri Thomas is ITT Professor of Tourism and Events Policy and Director of Research at UKCEM. Originally trained as an economist, Rhodri now engages in multidisciplinary public policy research in the context of tourism and the events sector. He has co-authored or edited six books and written numerous academic papers. He has recently acted as a ‘specialist expert’ on policy issues for the OECD, the European Commission and for government departments and other agencies in the UK. He currently supervises seven PhD students and recently acted a panel member and mentor for an ESRC initiative for PhD students with an interest in knowledge exchange with the private sector. Until recently, he was Non-Executive Director of Welcome to Yorkshire (Yorkshire Tourist Board).

Current Research Projects

Economic and Social Research Council (ESRC) (Grant reference: RES-186-27-0015) Environmental management and the tourism sector
The politics of reginional events policy formation and change
Professionalism in events and tourism
Review of research progress on tourism SMEs

External Research Roles

Editor-in-Chief, Journal of Policy Research in Tourism, Leisure and Events
Editorial Board member: Local Economy, International Journal of Contemporary Hospitality Management, Journal of Small Business and Enterprise Development, International Journal of Entrepreneurship and Innovation, WHATT (Journal of World Wide Hospitality and Tourism Trends)

Recent Keynote Presentations

Moving and Shaking: regional tourism and events policy formation. Regional Studies Association. University of Warsaw, Poland. September, 2009.

Major events and the politics of regional tourism policy-making. European Cities Marketing Conference. University of Göteborg, Sweden. June, 2009.

Working with stakeholders. Tourism PhD networking conference. TTRI, University of Nottingham, July, 2009.

Evidence, emotions and expediency: The case for clarity and rigour in events tourism policy formation and evaluation. Keynote presentation at the 3rd Global Events Congress: Events, Business Travel and Tourism. Sun Yat-Sen University, China (in collaboration with University of Queensland, Australia). November, 2008.

Small firms and destination competitiveness. Regional Studies Association Tourism Conference. Aalborg University, Denmark. November, 2008.

Professionalism in the festivals and events sector. Keynote presentation at IFEA Europe Annual Conference: The Art of growing - Lifecycles of festivals and events. Athens, Greece. February, 2007.

Professionalism, professionalisation and the travel industry. Keynote presentation at the ITT international annual conference. Gran Canaria. June, 2007.

The politics of local events and festivals policy: what role for small firms? Keynote presentation at: Using events and festivals to develop tourism conference (Association of Spanish and Czech Academics). University of Seville, Spain. October.

Lead conference panel presentation: Professionalism and professionalisation: A model of failure? 25th Leeds. October. EuroCHRIE Annual Conference.

Recent Publications

Walmsley, A and Thomas, R (2009) Understanding and influencing the entrepreneurial intentions of tourism students. In Atelejevic, J and Page, S (Eds) Progress in Tourism Entrepreneurship. Advances in Tourism Research Series. Oxford: Elsevier.

Thomas, R (Ed) (2009) Managing Regional Tourism: A Case Study of Yorkshire, England.  Bradford: Great Northern Books.

Wood, E and Thomas, R  (2008) Festivals and tourism in rural economies. In Jane Ali-McKnight, Martin Robertson, Fyall, A and Lakin A (Eds) International Perspectives on Festivals and Events.  Oxford: Butterworth- Heinemann.

Thomas, R and Hind, D (2007) The self-catering accommodation sector in Yorkshire, England. International Journal of Hospitality Management. 26 (2):328-335.

Thomas, R, Parsons, D, Barry, J, Rowe, V and Walsh, K (2007) Employer co-funded training in the UK: Current practice and policy considerations. Education and Training. 49 (2): 112 – 125.

Thomas, R (2007) Tourism partnerships and small firms: power, participation and partition. International Journal of Entrepreneurship and Innovation. 8(1): 37 – 44.

Wood, E and Thomas, R (2006) Measuring cultural values: the case of residents' attitudes to the Saltaire festival. Tourism Economics. 12 (1): 137 -146.

Thomas, R and Thomas, H (2006) Micro-politics and micro-firms: a case study of tourism policy formation and change. Journal of Small Business and Enterprise Development. 13 (1): 100 - 114.

Walmsley, A, Thomas, R and Jameson, S  (2006) Surprise and sense-making: placement experiences in SMEs. Education and Training. 48 (5): 360-372.

Recent Research Reports

Thomas, R and McCullough, N (2009) An Economic Impact Assessment of Northern Rail Blackpool 9s. Rugby Football League, Leeds.

Thomas, R (2009) Flexible Working Practices in Travel and Tourism. Institute of Travel and Tourism (ITT) Research Report Number 3. London: ITT.

Walmsley, A and Thomas, R (2008) The River Hull Project: The Deep, Hull

THOMAS, R (with D Vanel)(2008) Attitutes to climate change: A survey of travel agents and tour operators. Institute of Travel and Tourism (ITT) Research Report Number 2. London: ITT.

OECD (2007) Fostering entrepreneurship and SME development in support of alternative tourism in Bulgaria (with C. Cooper, N. Vagionis, A. Dupeyras, A. Proto). Trento: OECD.

Recent Conference Presentations

Thomas, R., Bowdin, McElhinney, S and Bell, S (2009) Professionalism and professionalisation in the events and festivals sector. 7th AEME Events Management Educators Forum, University of Sampaio, A, Thomas, R and Font, X (2008) Beliefs and preferences for adopting environmental practices in accommodation smaller firms. IASK (International Association for scientific Knowledge) International Conference: Advances in Tourism Research. Aveiro, Portugal. May.

Walmsley, A, Jameson, S and Thomas, R (2009) Placement students’ adaptation to new organisational setting. CHME Conference. University of Brighton, May.

Walmsley, A, Jameson, S and Thomas, R (2009) Employment experiences in SMEs. EuroCHRIE Annual Conference 2009. Helsinki, Finland, October 2009.

Wood, E, Smith, B and Thomas, R (2009) Linking community festivals to social change: Trial and tribulation. The International Event Summit, Incorporating The Australian Centre for Event Management 5th International Event Management Research Conference and The 3rd Event Education and Research Network Australia (EERNA) Symposium, Australia, July 2009.

Web Links

Journal of Policy Research in Tourism, Leisure and Events
Inaugural professorial lecture
Institute of Travel and Tourism

 
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Global Events Congress IV
Festivals and Events Research: State of the Art

14-16th July 2010

Organised in conjunction with the University of Queensland, Australia and Sun Yat-sen University, China.


Partners, Projects & Affiliations

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Shoreditch Trust

ESRC

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Institute of Travel & Tourism
University of Queensland
Sun Yat-Sen University
Member of National Outdoor Events Association
Member of International Festivals & Events Association, Europe
Affiliate Member of Eventia

Founder member of AEME (Association for Events Management Education)
British Arts Festivals Association

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