The UK Centre for Events Management has been appointed to undertake a wide-ranging evaluation of the impact of Visit Blackpool's ambitious events programme, including its economic impact. Project Director, Professor Rhodri Thomas, stated: 'We are very excited about this project. It involves a set of eight diverse events that, when combined, represent a highly creative package, and all taking place at such an iconic destination'. The study will last for one year and incorporate the following events:
- Armed Forces
- Air Show – 8th August
- UDO, World Street dance championships
- Ride the Lights – 31 August
- Illuminations Switch on
- Illuminations
- World Fireworks Championships
- Showzam
